These single profile pages are “mini pages” that help companies promote brands or products to a specific buyer persona. LinkedIn Showcase pages are extensions of your Company Page. Tack on the fact that you only have one social media account to reach these different groups of people and you have one big, huge, challenging job. If they’re all different, there’s always a danger that you’re catering to one group while seeming irrelevant to others.
Keeping up with multiple buyer personas is a tough job.
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